VIP Eligible Products

MEALTIME FUN & INDEPENDENCEIf you're in search of an easy-to-use (and clean!) silicone Montessori placemat, you're in luck! Our Original Kids M...

Looking for the perfect jug for little hands? This is it! Made of high-quality European soda glass, this glass mini pitcher is durable and dishwash...

Introducing our Ambi Kiddie Chopsticks in Almond Sand colour - made especially for kids! These are the perfect way for your little one to learn how...

My Brest Friend Twin Nursing Pillow offers unparalleled support and comfort for breastfeeding twins. The thoughtfully designed, wrap-around shape s...

Super soft Hoodies made just for your little one. So soft you will want to snuggle them all day. Made from 320 GSM 68% bamboo, 27% cotton 5% spand...

The no drama pajama short sleeve set comes complete with magnets at the neck so independent toddlers can dress themselves before bed. (read: no ove...

Experience the sparkly, colorful world of Crayola® with this far out magnetic tile set, it’s the first groovy, cosmic, one of a kind, to burst onto...

When you think of color there is only one name that comes to mind, Crayola® . So, we took our love of many colors and paired them with these amazin...

This Green Kaia Tutu Dress is a must-have for everyday wear. The beautiful Green color adds a touch of sweetness, while the tutu design provides bo...

Expertly designed with 100% cotton, the Blue Megan Bubble Romper features detailed frill shoulders for a stylish touch. Made of the finest quality,...

Check out this cute new bloomer!! Who says that a basic bloomer needs to be….well, basic? Our not so basic Aralyn Bloomer is made with ribbed jerse...

MEET THE BOSS PLUSYour forever bag for baby & beyond, every (little) step along the way! The Boss Plus Backpack is everything you love in our o...

Staying organized has never been easier or more stylish! Our set of three packing cubes can be used together or individually, making them the ultim...

The sister to our classic Itzy Mini™, the Itzy Mini Plus™ is a small backpack diaper bag with elevated features and fresh styles. This bag includes...

The sister to our classic Itzy Mini™, the Itzy Mini Plus™ is a small backpack diaper bag with elevated features and fresh styles. This bag includes...

Meet the tote you'll never outgrow - from diaper bag for baby to chic purse for brunch! The Boss Tote is designed to move with you featuring an eas...

Meet Dariana, a curious kid who wants to know what the future holds for her: Where will she work? What kinds of jobs are out there? How do you lear...

Our long-lasting soft and squishy natural sensory doughs are the perfect fun and candy free option for Easter baskets and Egg Hunts. KidDough is th...

Get ready to play in style with our Pink Lark Bodysuit. Made of soft, 100% cotton, this whimsical ruffled onesie is the perfect staple for sunny da...

Keep your baby comfy after a warm bath by wrapping them in a plush hooded towel from Comfy Cubs that’s designed for better coverage and softer supp...

Keep your baby comfy after a warm bath by wrapping them in a plush hooded towel from Comfy Cubs that’s designed for better coverage and softer supp...

Compatible only with Strider 14x Bike to convert from balance bike to pedal bike. Perfectly engineered by Strider scientists in a secret undergrou...

Instant success. That’s what we wanted kids to experience on the Strider 14x Sport. It starts as a balance bike, and when your kiddo gets the itch...

The Strider 12 Sport is the perfect bike to take your little one from baby steps to big strides while developing balance and coordination. It is h...

Upgrade to the ultimate all-in-one backpack for parents on the go. Made with durable canvas and vegan leather, this large capacity bag features 10 ...

Meet the Carry-All Tote Trio: durable, stylish, and incredibly versatile, just like you! With 3 bags-in-1 and 4 ways to wear, you'll have all the s...

Introducing our Prairie Floral Quilt, the perfect baby blanket for newborns and toddlers. Made with 4 layers of soft, durable, and natural muslin c...

Introducing our Blossom Swaddle Set - the perfect way to recreate the comfort of the womb for your little one. Made of buttery soft 100% Muslin Cot...

Introducing the Birch Bag Mini, the functional and stylish diaper backpack loved by moms nationwide! Made with high quality vegan leather and durab...

Introducing the Birch Bag - the 5-star, beloved diaper backpack for stylish and practical moms everywhere. Made with premium vegan leather and wate...

Don't wait for summer to start golfing! This comfy t-shirt is perfect for everyday wear and will get you golf-ready anytime. With its fun design an...

Every girl wants a magical birthday! What's more magical than unicorns!! This is the perfect addition to that fun gift!  • Size: A2, 4.25 x 5.5" • ...

Off to the park in our soft, stylish rompers! Smart magnetic fasteners make dressing a wiggly baby easy as 1, 2, 3. Opens wide down the front for q...

The color is blocked! Readers must rub, turn, and tap the pages to straighten out pipes, unplug corks, and keep the color flowing. But watch out—t...

These Navy Fleece Pants offer athletic style and great comfort with a waistband that has an adjustable inner drawstring for a secure fit. The mock,...

Expertly crafted with a round neckline and back snap closure, the Rosa Floral Round Neck Dress is made from 95% cotton and 5% elastane for superior...

This Striped Duck Tee is the perfect addition to your wardrobe. Made of 95% cotton and 5% elastane, it is comfortable for everyday wear. The yellow...

This Rosa Floral Plumeti Tank Top& Bloomers set is perfect for stylish little ones! Made from 100% cotton, the ruffle sleeved dress features bu...

Expertly crafted with a blend of 96% rayon and 4% spandex, the Navy Stripe Maternity Summer Shirring Sleeveless Stripe Top offers a comfortable and...

This Maternity Loungewear Basic Set features a round neck, long sleeve, and side ruched drawstring detail top, paired with wide midi pants. Made wi...

Expertly designed for expecting mothers, our Teal Maternity Baby Doll Rib Top features a V-neckline with unique X-cross ladder detailing, adding a ...

Stay cool and stylish all day long with this Silver Jeans yarn dyed plaid flannel hooded shirt. Perfect for layering when the temperature drops, t...

As an expert in denim jeans, we introduce our Zane Bootcut jeans. The light wash and bleach denim color, along with subtle distress details, give o...

Expertly crafted from 100% cotton, this classic White Knit Button Down Cardigan is both stylish and practical. The button down design allows for a ...

This Rose Floral Bubble Romper exudes a delicate charm with its beautiful rose floral flutter waist design. The cute flutter accents around the wai...